How Cassandra Smith built a $2M+ online crafts business

PROFILE

How Cassandra Smith built a $2M+ online crafts business

Name

Cassandra Smith

Website

Blanks Galore

What she does

Cassandra runs Blanks Galore, teaching sublimation and crafts through online & in-person courses, supplying blanks, paper, inks and community. Her business has crossed $2 million+ in course revenue, achieved rapid growth in online programs and membership with thousands of students.

What’s her secret sauce?

She doesn’t try to guess what people will want - she builds actual programs based on what her crafting community asks for, often launching small, seeing what works, then doubling down. Also, she blends teaching & product sales (e.g. blanks, paper) so students can immediately use what they learn.

How does she get traffic?

Cassandra uses a big, free community as her foundation - a Facebook group with over 100,000 crafters where she teaches live, shares value and shows behind-the-scenes. She also leans heavily on Instagram Reels, email, and free lead magnets like ebooks & guides.

Q&A

“How do I pick which online program idea to launch first?”

Start by listening - not guessing. What are people already asking you? What free things did you share that got traction (downloads, comments, replies)? Use that as your launching pad for your first paid offer.

Then, launch it small - don’t try to build the perfect university. Offer a starter version, test price & format. Use feedback to improve. You’ll find out more by doing than by planning forever.

TIP OF THE DAY

Pick one question from your audience (one that comes up often) and build a tiny training and a related product or service around it this week. Even selling just to 10 people will teach you what works and what doesn’t.

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