How Jacques Hopkins built a $4 million online piano course business

PROFILE

How Jacques Hopkins built a $4 million online piano course business

Name

Jacques Hopkins

Website

Piano In 21 Days

What he does

Jacques runs Piano In 21 Days, an online course that helps beginners learn to play piano quickly without the usual sheet music or long lessons. His business has generated over $4 million in sales, serving thousands of students worldwide.

What’s his secret sauce?

Jacques mastered the Product Launch Formula model and then automated it with evergreen funnels, so every new subscriber feels like they’re inside a real launch. He’s proof that you don’t need a huge following - just a great funnel that works on repeat while you sleep.

How does he get traffic?

Most of Jacques’ traffic comes from YouTube, where his free tutorials attract beginners searching for quick piano wins. These videos funnel viewers into his evergreen webinar, which does the heavy lifting of converting them into customers. This organic traffic engine, paired with smart funnels, has fueled his $4m+ business.

Q&A

“What’s the fastest way to create a course?”

The fastest way is to stop obsessing over perfection and focus on creating a minimum viable course. Record screen shares or simple videos that get your point across. People don’t care if your lighting is Hollywood-quality - they care if your course solves their problem faster than they could on their own.

Once you’ve got your first version live, let your students guide you. Their feedback tells you what to improve, expand, or clarify. That way, instead of spending six months building something no one buys, you’re getting paid to improve your product in real time. Done is better than perfect.

TIP OF THE DAY

Don’t wait until your funnel is flawless. Launch messy, refine later. Even Jacques’ first version of Piano In 21 Days was scrappy - but it sold, and that gave him the momentum to keep building. Action is the antidote to overthinking.

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